Inspiration & Wisdom

Future Map For Consumer Brands

Future Map For Consumer Brands

DTC Startup Roadmap

Lean & Agile Framework Changelog


Core section document: Strategy:  before starting your company, achieve alignment and fit between your goals, brand pillars, category/product selection and target market

Product Development

Core section document: Product Development: develop “WOW” products that capture attention, document risks, determine COGS, pricing, profitability, apply identity and brand marketing and develop the growth strategy


Core section document: Finance:  budgeting, forecasting, P&L’s, balance sheets and capitalization tables


Core section document: Marketing:  organize the marketing of your product


Core section document: Resellers:  sell through retailers, distributors, drop shippers, affiliates and others


Core section document: Support: human resources, insurance, regulatory, legal and other miscellaneous items.

Token Tech/Web3 For Consumer Brands


Main Page

  • Outdoor Retailer November 2023 Presentation