Token Technology/Web3 For Consumer Brands

Overview

Token technology is am emerging exponential technology covered in my Futurist work. The technology has the potential to revolutionize the consumer product industry in many ways.  I provide more information on this page about the technology as it relates to consumer brands and potential market introduction paths.  I have a project called iNDX that is a token technology platform for the outdoor and active lifestyle industry and the url (https://indx.earth) currently forwards to this page.

Questions and Feedback

Please use any form embedded throughout this website.

Admin Items

I publish my tools in Google Docs and embed in my website pages. I use Google docs because it is far more efficient to maintain and track content rather than using the website content manager. See document structure here.

Token Technology Overview Docs

These documents embedded below are high level overviews of token technology:

  • Token Technology Overview For Consumer Brands;
  • Token Technology Implementation For Consumer Brands;

Questions, Feedback?

Name
Optional
Optional

Questions, Feedback?

Name
Optional
Optional

Open Source Standards

This next document outlines the open source standards for token technology in the outdoor and active lifestyle industry.

This document to be published around March 2024.

Questions, Feedback?

Name
Optional
Optional

Market Applications

As token technology is new, I believe the way to introduce it is as follows:

  1. make it easy for organizations to deploy;
  2. it can be applied to simple use cases to get quick and easy wins;
  3. it seamlessly integrates with existing consumer habits so that it is easier for them to adopt;
  4. it has built in network effects so that the technology sells itself.

Embedded below are suggested market applications in context of the above introduction plan:

  1. public lands: tokens can support conservation, stewardship and funding of public lands, independent of government funding;
  2. media companies: tokens allow them to drive stronger connections to their customers and increase advertising/affiliate revenue on their content;
  3. consumer brand manufacturers: tokens provide more cost-effective infrastructure to create new products/services, engage in new ways to market, distribute and sell and offers new tools for controlling carbon emissions.

Questions, Feedback?

Name
Optional
Optional

Questions, Feedback?

Name
Optional
Optional

Questions, Feedback?

Name
Optional
Optional

Token Technology Uses Cases Dataset For Consumer Brands

I use a database to log and track token technology implementations by consumer brands, which I began and have maintained since 2020, the year that consumer brands began to experiment with and test token technology.

The dataset published below is from another object in my database that I use to help summarize use cases for how consumer brands can use token technology.  It is by no means an exhaustive list and is intended to provide general ideas to help consumer brands think about using token technology.

I have tried to provide some structure to the dataset so that it can be filtered somewhat and focused.  Those filters are by product category, operational focus and where the use case might fit in context of the well-know marketing ascension framework that most brands use (build awareness for their products, convert prospects to enter the brand’s ecosystem – like subscribing to emails, convert them to purchase, and ascend them over time to buying more from the brand).

My interest is token technology for the outdoor and active lifestyle industry, so I have included the recreation channel field that helps identify where the use case can be applied.

Before you see the dataset for uses cases, I suggest reviewing the document below, Marketing Ascension Framework: Web2 vs Web3.  This document is intended to helps put token tech/web3 in context of the well know marketing ascension framework, which may then make the uses cases more relevant in terms of where they fit in this framework.

Questions, Feedback?

Name
Optional
Optional

If you cannot scroll down to the bottom of the page (where you see the footer), click here to open the dataset in a clean HTML page. 

To scroll horizontally, click in any cell and use keyboard arrow keys.

Loading…