I have created this section on my website to help D2C/B2C/B2B2C/consumer brand understand, strategically position for, and tactically operate in Web3.

My mode of operation for learning and doing is to write what I learn and create tools that I can use. I publish my content and tools so that hopefully others can benefit.

My journey in blockchain started in 2017. For web3, it started in 2021, but with specific emphasis on answering the following for D2C/B2C/B2B2C/consumer brands:

  1. How to filter out the hype and inflated expectations to understand this new paradigm and its benefits;
  2. How to drive new revenue using web3;
  3. How to strengthen relationships with customers using web3;
  4. How to operate cost-effectively in web3, with emphasis on revenue and costs in context of a strong ROAS (return on ad spend).


Additions and changes to my we3 tools are logged here.


I have cultivated and curated primary and secondary market research sources – contacts, vendors, web3 marketing Discord groups, paid subscriptions, and news sources – that tells me rather comprehensively who is doing what, how and why with respect to web3 and consumer brands. I track and organize all that information via the following tools and datasets published on my website.


Core Education

If you are new to web3 for consumer brands or this is your first time here, I created the following tools to educate about web3:

Core Tools

I have the following tools to help brands create products/services, deploy them and operate in web3:

  • Web3 Strategy For Consumer Brands – this document is a framework for organizing web3 products/services that brands can use to think about what they want to do in web3.

Additional core tools will focus a consumer brand on a web3 Digital Twins + Secondary Market Revenue product strategy because this strategy offers the best potential for brand marketing and revenue growth.  Read the summary document or the strategy document above to understand why.

These additional tools will be published here when I get further along with them. They will be grouped by the following:

  • Product Development
  • Finance
  • Production & Logistics
  • Marketing/Sales
  • Support

I am following the same format for grouping tools here that I use in my Startup Roadmap and Resource Set.


I embed datasets from my market intelligence database that I use to track news and developments in web3 for consumer brands, in areas including: strategy, systems/technology, product development, finance, production & logistics, marketing/sales and support (human resources, insurance, regulatory, legal and other miscellaneous items).

I use this data to help me construct and maintain my tools and apply filters and logic to help surface other interesting information. Useful filtered datasets include the following:

  • Web3 Report By Consumer Brand – this dataset is a filter by consumer brand and is useful to see which brands are doing what in web3.
  • Web3 Blockchain Use – this dataset is a filter by blockchain, which helps to see the blockchains that brands are using. It will also contain any other market intelligence I enter with respect to that blockchain.
  • Web3 Consumer Brand Case Studies – This dataset is a filter for case studies about successes and failures with respect to web3 implementations for consumer brands, and any key learnings.

Web3 Consumer Brand Survey

Web3 Consumer Brand Survey. I am researching software solutions that help consumer brands easily and cost-effectively create and manage web3 products.  Please help me do that by answering the questions in this 2-minute survey.

Admin Items

I publish my tools in Google Docs and embed in my website pages. I use Google docs because it is far more efficient to maintain and track content rather than using the website content manager. See document structure here.

Email Updates

I send emails with updates to my content and tools.  Subscribe from the page footer.

Hire Me

I help consumer brands prepare for, transition into and operate in web3 . Please contact me if you need help.