CONSUMER PRODUCT INDUSTRY PRACTICIONERS:

I have an extensive toolset for growing brand awareness, revenue and distribution.
See that in the STARTUP ROADMAP section of my website.

I have an extensive toolset for understanding, strategically positioning for, and tactically operating in web3.
See that in the WEB3 FOR CONSUMER BRANDS section of my website.




This is a Quora question I was asked to answer.

I don’t look at ROI in terms of consumer products or ecommerce because that number is not as meaningful due to its wide range across categories, channels and geography.

EBITDA, net profit margin, payback period, and revenue-to-funding are metrics I prefer.

Based on that, here’s is some data I have.

ROI average for e-commerce sites