FUTURE MAP 2025-2045: Discover the Crucial Trends Consumer Brands Must Act on to Prosper in this Massively Transformation Era. See that here.

This is a Quora question I was asked to answer.

I don’t look at ROI in terms of consumer products or ecommerce because that number is not as meaningful due to its wide range across categories, channels and geography.

EBITDA, net profit margin, payback period, and revenue-to-funding are metrics I prefer.

Based on that, here’s is some data I have.

ROI average for e-commerce sites