Home - Eddie Soehnel

PROFESSIONAL SUMMARY

As an ENTREPRENEUR/CXO, I’ve sold 1, built 6 and crashed 2 companies.

As an INVESTOR, I work across all sectors, industries and asset classes.

CO-OWN a company in the pet category.
PUBLISH CONTENT to help startup and established DTC/B2C/B2B2C/CONSUMER BRANDS in the following ways:
- Grow brand awareness, revenue and distribution through cost-effective methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers, resellers and investors with less risk. Learn more how I do this through my Growth Stack approach.
- Understand, strategically position for, and tactically operate in Web3 through product strategies that drive new revenue and extend brand awareness. Learn more from my web3 page.
INVESTING across all sectors, industries and asset classes, with a focus on web3 DTC/B2C/B2B2C/consumer brands in startup, devnet or testnet stage. Learn more about my process and how to get involved with me on my investing page.

PURSUITS: active with cycling, dogs, hiking, overlanding, photography/videography, shooting sports (archery and firearms), rock climbing/bouldering, skiing (uphill, downhill and XC) and weightlifting.
FARMING. I live on a farm in Colorado with my wife and dogs where we grow using regenerative agriculture.

INSPIRATION & WISDOM. Quotes that have inspired me.
STARTUP ROADMAP FOR DTC/B2C/B2B2C/consumer brand startups. I use cost-effective methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers, resellers and investors with less risk.
WEB3 FOR CONSUMER BRANDS. Tools to help prepare for, transition into and operate in web3 through product strategies that drive new revenue and extend brand awareness.
INVESTING PROCESS AND TOOLS. This page covers my process for investing in early-stage startups, VC/PE/Pre-IPO and public opportunities.
BIBLE & COMMERCE. I want to learn what the Bible teaches about developing, growing and running a business and publish tools based on my research and experiences.
GEOEARTH PROJECT. I’ve combined my love of the outdoors, gear, data, technology and maps to create tools I use to play in and explore the outdoors.
OVERLANDING. What we did with a Ford van to convert for overlanding use.
MY CV/RESUME. Check the EDUCATION section for key things I have learned over the years that have helped me.
ALL MEDIA ON MY WEBSITE. Over the years, my wife and I have taken images and video of our passions for the outdoors and dogs and many are included on my website.

Search my sitemap to see a list of all my content.

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