Eddie Soehnel

MY PROFESSIONAL SUMMARY

I build FUTURE-PROOF COMPANIES designed to thrive in the decades ahead, leveraging my skills as a LEADING-EDGE TECHNOLOGIST, BUSINESS MODEL INNOVATOR and EXPONENTIAL GROWTH STRATEGIST in the DTC, B2C, B2B2C and consumer product industry.

My priors include building an online social network, which I sold, two food companies and an education company.

My current companies span pet, telecom, SAAS and food.

Along my entrepreneurship journey, I have perfected the art of face-planting as an entrepreneur by officially crashing two tech companies and seeing false starts in dozens of other ideas and investments.

MY WORK ACTIVITIES

Futurist-Driven Entrepreneur

By day I build businesses. Nights and weekends, I dive deep into my futurist work—originally for my own compass, now published publicly as forward guidance with predictions and action plans. I also speak at events and advise others navigating the future.

My futurist work isn’t a side hobby. It drives what I do—it determines which businesses I build and how I grow them.

What I’m Building (or Spinning Out)

CO-OWNER of a company in the pet category.
CO-OWNER of a company in telecom tower leasing and edge computing.
FOUNDER/CEO of a token tech company in the outdoor and active lifestyle industry.
Check out my MY CHRONICLE under the Basecamp Inqb8r section for what’s in incubation (which may nor may not become businesses)

Curious about other ventures—including the ones that didn’t land? Check out MY CHRONICLE for the full story.

MY PERSONAL LIFE

PURSUITS: I am an exercise and outdoor junkie, active with cycling, dogs, hiking, kayaking, overlanding, photography/videography, shooting sports (archery and firearms), rock climbing/bouldering, skiing (XC, Biathlon, uphill, downhill) and weightlifting. I’ve built facilities on my property, making it simple to enjoy many of these activities daily right at home.
FARMING. I live on a farm in Colorado with my wife and dogs where we grow using regenerative agriculture.
HEALTH & WELLNESS. In my teens and twenties, I competed in biking, running, triathlons and biathlons (ski+shoot), reaching national amateur level status in the latter two. I struggled in the following decades with unknown chronic health issues that forced me to step back from most of my professional work and outdoor activities and ‘retire’ in my 40s. Through advances in science + relentless research + trial and error, I restored my health, returned to work, and reclaimed the outdoor activities I love. I used the Functional Medicine Framework and AI to help me regain my health.

HOW TO GET THE BEST USE OF MY CONTENT AND KNOWLEDGE

Key sections of my website:

INSPIRATION & WISDOM. Quotes that have inspired me.
FUTURE MAP. I research and publish forward guidance on business cycles, exponential technologies, emerging business models and consumer shifts for DTC/B2C/B2B2C/consumer brands. I manage an exclusive email list for professionals in the consumer product industry, where I share insights on future trends along with predictions and strategic action plans. Contact me if you wish to be added to this list.
DTC STARTUP ROADMAP FOR DTC/B2C/B2B2C/consumer brand startups. I use cost-effective methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers, resellers and investors with less risk.
TOKEN TECH/WEB3 FOR CONSUMER BRANDS. Tools to help brands understand this emerging technology paradigm and use cases to help them think about using tokens to create new products/services, engage in new ways to market, distribute and sell more cost-effectively and help reduce global resource depletion and carbon footprint.
ALEXANDRIA PROJECT. This document is a guide I assembled to help us realize the goal of creating artificial intelligent (AI) personal assistants to massively increase our productivity.
BIBLE & COMMERCE. I want to learn what the Bible teaches about developing, growing and running a business and publish tools based on my research and experiences.
GEOEARTH PROJECT. I’ve combined my love of the outdoors, gear, data, technology and maps to create tools I use to play in and explore the outdoors.
OVERLANDING. What we did with a Ford van to convert for overlanding use.
MY CHRONICLE. Check the EDUCATION section for key things I have learned over the years that have helped me.
MEDIA AND ART. Includes images and video taken by my wife and I around our passions for the outdoors and dogs and art created using generative artificial intelligence.
ACTIVE on BlueSky, LinkedIn and X, posting charts and graphs that tell a story with insights and implications for the future. Explore all these posts in my Insights Hub dataset.

Search my sitemap to see a list of all my content.