Home - Eddie Soehnel

MY PROFESSIONAL SUMMARY

I am a LEADING-EDGE TECHNOLOGIST working predominantly in the DTC/B2C/B2B2C/consumer product industry.

As an ENTREPRENEUR/CXO, I’ve sold 1, built 6 and crashed 2 companies.

As an INVESTOR, I work across all sectors, industries and asset classes.

MY WORK ACTIVITIES

FUTURIST, where I research and publish forward guidance on upcoming business cycles, exponential technologies, emerging business models and consumer shifts for DTC/B2C/B2B2C/consumer brands, speak at conferences and help consumer brands future-proof.
STARTUP FOUNDER/CEO of a token technology/web3 platform for the outdoor and active lifestyle industry.
CO-OWNER of a company in the pet category.
CO-OWNER of a company in telecom tower leasing and edge computing.
CREATOR & PUBLISHER of business content and tools to help companies grow and succeed. See my web2 consumer brand startup framework and my content on token tech/web3 for consumer brands.
INVESTOR across all sectors, industries and asset classes, with a focus on my own ideas in the DTC/B2C/B2B2C/consumer brands sector.

MY CURRENT NEEDS

I always seek to connect with consumer brand industry professionals. Reach out to me here or connect with me on LinkedIn.
A CTO/director of engineering/developer to partner with me on a token technology/web3 project for the outdoor and active lifestyle industry.
A generalist marketer, but one with strengths in community engagement to partner with me on a token technology/web3 project for the outdoor and active lifestyle industry.

MY PERSONAL LIFE

PURSUITS: active with cycling, dogs, hiking, overlanding, photography/videography, shooting sports (archery and firearms), rock climbing/bouldering, skiing (uphill, downhill, XC, Biathlon) and weightlifting.
FARMING. I live on a farm in Colorado with my wife and dogs where we grow using regenerative agriculture.

HOW TO GET THE BEST USE OF MY CONTENT AND KNOWLEDGE

Key sections of my website:

INSPIRATION & WISDOM. Quotes that have inspired me.
FUTURE MAP FOR CONSUMER BRANDS. I research and publish forward guidance on business cycles, exponential technologies, emerging business models and consumer shifts for DTC/B2C/B2B2C/consumer brands.
DTC STARTUP ROADMAP FOR DTC/B2C/B2B2C/consumer brand startups. I use cost-effective methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers, resellers and investors with less risk.
TOKEN TECH/WEB3 FOR CONSUMER BRANDS. Tools to help brands understand this emerging technology paradigm and use cases to help them think about using tokens to create new products/services, engage in new ways to market, distribute and sell more cost-effectively and help reduce global resource depletion and carbon footprint.
ALEXANDRIA PROJECT. This document is a guide I assembled to help us realize the goal of creating artificial intelligent (AI) personal assistants to massively increase our productivity.
INVESTING PROCESS AND TOOLS. This page covers my process for investing in early-stage startups, VC/PE/Pre-IPO and public opportunities.
BIBLE & COMMERCE. I want to learn what the Bible teaches about developing, growing and running a business and publish tools based on my research and experiences.
GEOEARTH PROJECT. I’ve combined my love of the outdoors, gear, data, technology and maps to create tools I use to play in and explore the outdoors.
OVERLANDING. What we did with a Ford van to convert for overlanding use.
MY CV/RESUME. Check the EDUCATION section for key things I have learned over the years that have helped me.
MEDIA AND ART. Includes images and video taken by my wife and I around our passions for the outdoors and dogs and art created using generative artificial intelligence.

Search my sitemap to see a list of all my content.

Content & Tool Updates

I post regular updates to my content and tools on LinkedIn and X. See all past posts rolled up into this dataset. I send emails periodically to subscribers with content and tool updates. Subscribe below.