I use a database to log and track token technology implementations by consumer brands, which I began and have maintained since 2020, the year that consumer brands began to experiment with and test token technology.
The dataset published below is from another object in my database that I use to help summarize use cases for how consumer brands can use token technology. It is by no means an exhaustive list and is intended to provide general ideas to help consumer brands think about using token technology.
I have tried to provide some structure to the dataset so that it can be filtered somewhat and focused. Those filters are by product category, operational focus and where the use case might fit in context of the well-know marketing ascension framework that most brands use (build awareness for their products, convert prospects to enter the brand’s ecosystem – like subscribing to emails, convert them to purchase, and ascend them over time to buying more from the brand).
My interest is token technology for the outdoor and active lifestyle industry, so I have included the recreation channel field that helps identify where the use case can be applied.
Before you see the dataset for uses cases, I suggest reviewing the document below, Marketing Ascension Framework: Web2 vs Web3. This document is intended to helps put token tech/web3 in context of the well know marketing ascension framework, which may then make the uses cases more relevant in terms of where they fit in this framework.