About Ed Soehnel

I am an ENTREPRENEUR/CXO in the DTC/B2C/B2B2C/CONSUMER BRANDS marketplace, and an INVESTOR across all sectors, industries and asset classes. More about me here.

Web3 For Consumer Brands: Update 11/21/22-11/27/22 – web3 subdomains by brands for consumers as a community building and social signaling tool

2022-11-30T11:11:23-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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Web3 For Consumer Brands: Update 11/14/22-11/20/22 – Nike’s .SWOOSH launch is its web3 platform for the mass market

2022-11-22T05:40:52-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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From The Desk of Eddie Soehnel: Unmitigated disaster, the one formula for consumer brand success, tools updates, and with what I need help

2022-11-17T07:52:45-07:00By |Categories: From The Desk of Eddie Soehnel|

Why is blockchain better and why it won't stop growing Blockchain is a set of technology protocols that make things cheaper, faster, more secure, more convenient and open up the potential for brand new products and services.  It has growing pains and is not yet achieving all of these benefits, but it is getting [...]

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Web3 For Consumer Brands: Update 11/7/22-11/13/22 – The One Formula For Consumer Brand Success Using Web3

2022-11-15T13:06:27-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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Web3 For Consumer Brands: Update 10/31/22-11/6/2 – how a clothing brand is using web3 to facilitate customers creating their own micro-communities of fellow brand fans, which creates positive experiences for customers, which reflect back on the brand

2022-11-10T10:45:11-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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How to make meaningful connections in life and business

2022-11-05T05:51:50-06:00By |Categories: Inspiration|

Psychiatrist Mark Goulston on how to make meaningful connections in life and business: "Understanding a person's hunger and responding to it is one of the most potent tools you'll ever discover for getting through to anyone you meet in business or your personal life."

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Web3 For Consumer Brands: Update 10/24/22-10/30/22 – major advertising paradigms: pre-web1 and web1=branding; web2 = direct response; web3 = back to branding

2022-11-07T14:03:05-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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Web3 For Consumer Brands: Update 10/17/22-10/23/22 – quick and concise differences between web2 and web3 that are worth reviewing

2022-11-07T13:59:42-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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Web3 For Consumer Brands: Update 10/10/22-10/16/22 – Prada’s NFT release strategy, while pretty basic, is done on a regular schedule and delivers on expectations

2022-11-07T13:56:50-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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Web3 For Consumer Brands: Update 10/3/22-10/9/22 – Kith using dynamic NFTs that showcase their clothing items, which change with new items, and which holders can claim

2022-11-07T13:52:02-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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