About Ed Soehnel

I am a leading-edge technologist working predominantly in the DTC/B2C/B2B2C/consumer brands industry. More about me here.

What are the key components of a product-led growth strategy?

2023-08-14T07:06:01-06:00By |Categories: Strategy|Tags: , , , |

This is a Quora question I was asked to answer. My expertise is in B2C and B2B2C products so I will answer this question in context of these product types. A product-led growth strategy means the product sells itself without having to rely as much on marketing, distribution and sales. Product Development Build the marketing [...]

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If you’re stuck in a negotiation, figure out the 1 thing that is truly non-negotiable for you and then compromise on everything else

2023-06-26T10:31:38-06:00By |Categories: Inspiration|

"If you're stuck in a negotiation, figure out the 1 thing that is truly non-negotiable for you and then compromise on everything else."  James Clear

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Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.

2023-06-26T10:28:16-06:00By |Categories: Inspiration|

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” Source: The Living Wisdom of Howard Thurman: A Visionary for Our Time

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The more an idea is tied to your identity, the more you will ignore evidence it is false

2023-05-29T13:19:23-06:00By |Categories: Inspiration|

The more an idea is tied to your identity, the more you will ignore evidence it is false. To continue to grow and learn, you must be willing to update, expand, and edit your identity.

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It’s not about what someone can do for you, it’s who and what the two of you become in each other’s presence

2023-03-31T20:16:45-06:00By |Categories: Inspiration|

Ronald Sharp on how friendship or any great relationship transforms us.

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From The Desk of Eddie Soehnel: Unmitigated disaster, the one formula for consumer brand success, tools updates, and with what I need help

2022-11-17T07:52:45-07:00By |Categories: From The Desk of Eddie Soehnel|

Why is blockchain better and why it won't stop growing Blockchain is a set of technology protocols that make things cheaper, faster, more secure, more convenient and open up the potential for brand new products and services.  It has growing pains and is not yet achieving all of these benefits, but it is getting [...]

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Web3 For Consumer Brands: Update 11/7/22-11/13/22 – The One Formula For Consumer Brand Success Using Web3

2022-11-15T13:06:27-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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