This is a Quora question I was asked to answer. You are going to generally size based on the competing products already available to consumers. The reason is because that is what consumers expect and in many cases, supply chain, warehousing, e-commerce operations and store shelves are already optimized for the sizing sold. If you [...]
This is a Quora question I was asked to answer. By margins I am going to assume net margin, which is net income. Think of the flow of money in a consumer goods business as a way to help you improve margins. I have a spreadsheet model accompanying this graphic here. In the [...]
This is a Quora question I was asked to answer. I don’t look at ROI in terms of consumer products or ecommerce because that number is not as meaningful due to its wide range across categories, channels and geography. EBITDA, net profit margin, payback period, and revenue-to-funding are metrics I prefer. Based on that, [...]
This is a Quora question I was asked to answer. My answer is as follows. Content marketing, organic SEO and ecommerce. I use a Wordpress website. This platform is very conducive to creating and publishing content for content marketing and organic SEO. It can also be customized extensively and functionality extended with plugins. I augment Worpdress with Cloudflare and WP [...]
This post provides a summary of consumer product growth strategies that I see, with their relative cost to successfully execute, time to successfully execute, risk of failure and manpower to execute. Predominant marketing influencing factors The three predominant marketing influencing factors are direct marketing (product centric), brand marketing (reputation centric), [...]
Retail e-commerce increased 14.6% from 2014 to 2015, and accounts for only 7.3% of total retail sales. Total retail sales increased 1.4% from 2014 to 2015, which means brick/mortar sales increased less than 1.4 when you take out the e-commerce share%, which means brick/mortar actually shrunk relative to inflation (inflation running in the 4% [...]
