CONSUMER PRODUCT INDUSTRY PRACTICIONERS:

I have an extensive toolset for growing brand awareness, revenue and distribution.
See that in the STARTUP ROADMAP section of my website.

I have an extensive toolset for understanding, strategically positioning for, and tactically operating in web3.
See that in the WEB3 FOR CONSUMER BRANDS section of my website.




I read an article recently about instead of selling just try to make it easier to buy. It got me thinking of a few ways this plays out in my work:

  • Messaging vs. product:  do I focus on more messaging/advertising or do I focus on improving and making a better product that drives word-of-mouth marketing and repeat customers?
  • Price vs. customer service: do I focus on dropping my price to induce purchases or offering better customer service with a generous return or guarantee policy?

These comparisons are not necessarily an either/or, but do offer food for thought in how I might spend my resources to make it easier for a customer to buy.  Instead of trying to sell harder, how can you make it easier for your customer’s to buy?