CONSUMER PRODUCT INDUSTRY PRACTICIONERS:

I have an extensive toolset for growing brand awareness, revenue and distribution.
See that in the STARTUP ROADMAP section of my website.

I have an extensive toolset for understanding, strategically positioning for, and tactically operating in web3.
See that in the WEB3 FOR CONSUMER BRANDS section of my website.



In my experience, a great startup business idea is one with 1, or better yet, 2 or even all three of these characteristics:

Intellectual Property

You have some sort of defensible intellectual property, like a process, a patent, data, expertise or a product.

By defensible, I mean you can defend it from competitors copying, reverse engineering or getting around it.

And, your IP creates a significant enough differentiation to your target customers that they want to buy your product and not direct or substitute competitors.  They are captive to you and only you.

Unique Distribution Channel

You have a way to market and distribute your product that no other or few competitors can take advantage of.

The best example is your own subscriber list, whether its email, Youtube, podcast, or other social channels.

“WOW” Product

This is what I advocate to all companies.

Develop a product with such great product-market fit that consumers think…”WOW”.