Assume sales of items by retail channel in units per week per retail door.
- Grocery: Baseline channel
- Natural/Specialty: 2.5 x grocery
- Drug: 1 x grocery
- Mass: 10 x grocery
- Club: 20 x grocery
- C-store: 3 x grocery
A ballpark guide to relative sales of items by retail channel
About the Author: Ed Soehnel
I am a leading-edge technologist working predominantly in the DTC/B2C/B2B2C/consumer brands industry. More about me here.
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