CONSUMER PRODUCT INDUSTRY PRACTICIONERS:

I have an extensive toolset for growing brand awareness, revenue and distribution.
See that in the STARTUP ROADMAP section of my website.

I have an extensive toolset for understanding, strategically positioning for, and tactically operating in web3.
See that in the WEB3 FOR CONSUMER BRANDS section of my website.




It’s common practice to throw up a free download as a way to build an email list ail list bait to lure subscribers to your list.

I typically do not build my list of emails for marketing that way because I want to maintain a high quality list with people that are potentially serious about becoming customers.  As a result, I do not use free downloads as bait.  In fact, I do not promote my list at all in the overt, in your face ways like popups.  Instead, I subtly offer the availability of my list in a discrete ad in my posts, with the subscription form at the footer of the page.

Once I get a prospect on my list, I have a series of autoresponders with mostly helpful content that ties back to what I sell.  In those emails, I offer free access to content or additional downloads, but I don’t just serve it up.  Instead, I am funneling clicks to an actual product that is for sale on my website, but which I have discounted to $0.

The customer can get that product for free, but they must go through my checkout process.  In this way, I am getting a physical address for snail mail campaigns, and have the option to use their address to obtain demographic data that I get from third party providers.  I am also forcing them into my sales funnel, so I can attempt to upsell them on a paid product or two. I might start with a really cheap product like a trip wire.

Does all this reduce my list signup and people taking my free content?  Of course, but with these strategies, I know I get more high quality leads.