FUTURE MAP 2025-2045: Discover the Crucial Trends Consumer Brands Must Act on to Prosper in this Massively Transformation Era. See that here.

This is a Quora questions that I was asked to answer. Here is my answer.

That will depend on a lot of factors – your volume, distances, consistency, speed of delivery, does the product require cooling, how is it packaged (case and pallet configurations), carrier, etc.

For 8+ figures in annual sales, I have gotten that number down to as low as 5% of revenue.

For a small 6-figure company, I have run as high as 15% of revenue.

So, figure 15% on the high end for low volume and 5% on the low end for high volume.