CONSUMER PRODUCT INDUSTRY PRACTICIONERS:
I have an extensive toolset for growing brand awareness, revenue and distribution.
See that in the STARTUP ROADMAP section of my website.
I have an extensive toolset for understanding, strategically positioning for, and tactically operating in web3.
See that in the WEB3 FOR CONSUMER BRANDS section of my website.
I am copying this word for word from Peter Diamandis. This is worth keeping in mind for entrepreneurs.
My definition of an entrepreneurial or corporate Moonshot comes from my friend Astro Teller, who is the current head of X (formerly Google X).
He defines it as going 10X bigger, while the rest of the world is trying to grow 10%.
As Astro described it, most executive teams aim for 10% growth… they’ll work harder, buy new equipment, work nights or weekends, and try to eke out 10% growth.
A Moonshot (10x improvement), in contrast, can’t be achieved by working harder alone.
You have to start with a clean sheet of paper and be willing to try seemingly crazy ideas.
You have to keep writing down crazy ideas until you find one that doesn’t actually seem so crazy.
Don’t forget that “the day before something is truly a breakthrough, it’s a crazy idea.”
Moonshot entrepreneurs like the founders of Uber, Google, Facebook, and Tesla didn’t just wake up one morning with an idea to change the world.
They found a big, juicy, seemingly unsolvable problem and didn’t sleep until they came up with a solution.
But why do Moonshots matter?
As Astro described it, there are three principal reasons:
- When you try and do something radically hard, you approach the problem differently than when you try to make something incrementally better. The goal of 10x improvement forces you to throw out old problems and brainstorm something radically new.
- When you attack a problem as if it were solvable, even if you don’t know how to solve it, you’ll be shocked with what you come up with. Just giving yourself permission to say, “I have no idea what I’m going to do,” and, again, just forcing yourself to write down crazy ideas will allow you to ideate convergences and breakthroughs you wouldn’t have normally made. It unshackles you.
- Aiming for something that is 10x better vs 10% better is 100 times more worth it… but never 100 times harder.