This is a question I was asked to answer on Quora. My answer is below. By retail I take to mean that the brand is selling in retail. Getting into retail is not easy and it is common now to sell direct before going into retail, so past sales history is usually required. Some measure [...]
This is a Quora question I was asked and my answer is as follows. I think to use consumer insights to inspire product innovation you need to setup a process for identifying consumer insights relative to your product(s) and brand. From a high level perspective, I look at three areas to obtain research and insights. [...]
This is a Quora question I was asked to answer. My answer is as follows. From a functional perspective, yes. But that I think everyone knows that. If you are talking about protecting the product such that when the user opens the packaging, it is what they expect, of course your packaging is important. But [...]
This is a Quora question I was asked to answer. My response is as follows. Quite a bit for smaller vendors, which is what I know. Probably less with larger vendors. But it also depends on how much the retailer wants the vendor’s products and what gets negotiated in the vendor agreement. And the influence [...]
This is a Quora question about how retail stores could prosper that I was asked. My answer is as follows. I think it comes down to four areas. Exclusivity You are the only retail location that sells a product that consumers want. I think the product category that best fits this would be art. In [...]
This is a Quora question about the mechanism behind supermarkets’ special offers I was asked and my answer is as follows. Retailer category managers have run discounts, coupons and special offers to help temporarily drive up sales and increase traffic to their store section. They use them to promote new products or to reward existing [...]
This is a Quora question to sell goods in a luxury segment I was asked to answer. My answer is as follows. Are you selling your own products that you created and own to consumers, or are you reselling other luxury products via a wholesale basis? I think the answer depends on which avenue you [...]
This is a Quora question on connections a distributor has made with retailers that I was asked. My answer is as follows. That will depend. For fragmented retail channels where there are many retailers, you usually use a particular distributor because of their connections and logistical pathways to retailers. In these channels, it is easier [...]
I want to talk about micro production. For background, consumer products over the last 6 decades have largely been built on mass scale, producing as much of it as possible on a mass scale, which drives economies of scale down and drives costs down to serve mass markets. That has worked up until the [...]
I want to do a quick post here on marketing in words and the power of words. For my pet business we've had a newsletter a monthly newsletter for a long time. It's both in digital version and in print version. We've always named it newsletter and it goes out once a month. But [...]
