Tradespend is the amount that a manufacturer/vendor spends to promote a product in-store. Typical in-store promotion vehicles include discounts/coupons and supporting ads in a retailer's circular. However, in the industry, tradespend is the term used to describe all the costs associated with selling to a retailer. Here is a general list of [...]
Retail e-commerce increased 14.6% from 2014 to 2015, and accounts for only 7.3% of total retail sales. Total retail sales increased 1.4% from 2014 to 2015, which means brick/mortar sales increased less than 1.4 when you take out the e-commerce share%, which means brick/mortar actually shrunk relative to inflation (inflation running in the 4% [...]
A summary of what I discuss in this video is below. I am helping a new brand come to market. Here is some background for context: This is a new brand with new products in the home outdoor category; The category sales are flat; This is a small category with annual sales around $1 [...]
This is a Quora question I was asked. My answer is as follows. I am not aware of any specific product distributor to the pharmacy channel. The channel has largely consolidated into Walgreens and CVS, or pharmacy departments within major retailers. Many distributors do not do actual sales for you, so in my opinion, it [...]
Tips from the video are posted below. I heard something recently which I think is important for all of us to reflect on: How do we stay relevant with our knowledge and skills as we work for companies or start our own companies and serve our customers? Here's how I do it: Stay abreast [...]
Assume sales of items by retail channel in units per week per retail door. Grocery: Baseline channel Natural/Specialty: 2.5 x grocery Drug: 1 x grocery Mass: 10 x grocery Club: 20 x grocery C-store: 3 x grocery
Tips in this video: The best source I have found for learning internet marketing of information products is Russell Brunson; Get bearings by finding out the current best-selling competitors on the market - try Clickbank: Check them out at a high level to get idea of their pricing, offering and landing page setup [...]
Text of video is below. This is a Quora question I was asked and here is my answer. Actual number of products sold is not how these large retailers decide on bringing in new products. It is more about asking: Where else is the product selling and is it successful; Is the product ready [...]
Tips from the video are below. Let the market decide through research: What is outcome our customer wants from our product? Where do they want to go with our product? Where do we want to take them? Brainstorm all the different ways in which we can deliver this outcome. Find out who is [...]
