Showing customers they have a problem vs. they seeing and experiencing their problem on their own

2016-10-28T20:34:31-06:00By |Categories: Product Development|Tags: , , , , , , |

I was talking to a company recently about their product, a really nifty little item that I like and am actually using myself.  As usual, when I first talk to companies about their products, I immediately begin to think over how to best market and sell their products. I am somewhat obsessed with figuring that [...]

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What questions should I ask customers when testing the viability of a CPG or consumer product idea?

2017-02-07T19:24:38-07:00By |Categories: Product Development|Tags: , , |

What questions should I ask customers when testing the viability of a CPG or consumer product idea? This is a Quora question. My answer is as follows: I find that asking people directly about a product idea does not yield the most informative answers. A better approach is to focus more on the outcome that [...]

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