About Ed Soehnel

I build FUTURE-PROOF COMPANIES designed to thrive in the decades ahead, leveraging my skills as a LEADING-EDGE TECHNOLOGIST, BUSINESS MODEL INNOVATOR and EXPONENTIAL GROWTH STRATEGIST in the DTC, B2C, B2B2C and consumer product industry. More about me here.

Find a game where the probabilities favor you and keep taking shots

2022-04-29T07:34:14-06:00By |Categories: Inspiration|

"Just because it didn’t work doesn’t mean it was the wrong choice. The world is full of probabilities, not certainties. Find a game where the probabilities favor you and keep taking shots." James Clear

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A few things you need to achieve exceptional results

2022-04-27T16:20:44-06:00By |Categories: Inspiration|

Quantity: you take lots of shots; Quality: you take thoughtful shots; Consistency: you keep shooting for a long time; Feedback: you take better shots over time; Luck: you get a few favorable bounces. Ray Dalio

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Do not tolerate problems

2024-02-03T13:01:42-07:00By |Categories: Inspiration|

"Once you identify a problem, don’t tolerate it. Tolerating a problem has the same consequences as failing to identify it. Whether you tolerate it because: you believe it cannot be solved; you don’t care enough to solve it; you can’t muster enough of whatever it takes to solve it; you don’t have the will to [...]

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Each problem is a puzzle that when solved gives a principle to avoid same problem in the future

2022-04-27T15:42:49-06:00By |Categories: Inspiration|

Ray Dalio

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40 percent rule

2022-04-27T15:36:01-06:00By |Categories: Inspiration|

When your mind tells you that you're exhausted, fried, totally tapped out... you're really only 40 percent done. You still have 60 percent left in your tank. That's the 40 Percent Rule, a concept popularized by Dave Goggins through Jesse Itzler's book, Living With a Seal. The premise is simple: When your mind tells you [...]

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If a decision is reversible the biggest risk is moving too slow; if a decision is irreversible the biggest risk is moving too fast

2022-04-27T15:15:39-06:00By |Categories: Inspiration|

James Clear.

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If you’re not failing you’re not pushing your limits and if you’re not pushing your limits you’re not maximizing your potential

2022-04-27T14:25:07-06:00By |Categories: Inspiration|

Ray Dalio.

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