FUTURE MAP 2025-2045: Discover the Crucial Trends Consumer Brands Must Act on to Prosper in this Massively Transformation Era. See that here.


  1. Quantity: you take lots of shots;
  2. Quality: you take thoughtful shots;
  3. Consistency: you keep shooting for a long time;
  4. Feedback: you take better shots over time;
  5. Luck: you get a few favorable bounces.

Ray Dalio