About Ed Soehnel

I am a leading-edge technologist and business model innovator working predominantly in the DTC/B2C/B2B2C/consumer brands industry. More about me here.

What is more effective is not telling people what to do but stimulating their interest and curiosity with what you say

2022-04-30T05:32:31-06:00By |Categories: Inspiration|

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Winning an argument

2022-04-30T05:30:28-06:00By |Categories: Inspiration|

What research on reframing shows is that the key to winning any argument is to understand your opponents’ perspective first, and then to link the beliefs supporting their perspective to your argument. The point is to influence them by finding enough common ground to win them to your side–not running to opposite corners and shouting [...]

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An emotional example will convince more people than any set of statistics ever could

2022-04-30T05:25:05-06:00By |Categories: Inspiration|

When people say “tell stories” what they really mean is “make your audience feel an emotion” An emotional example will convince more people than any set of statistics ever could. What things can I say that drive positive emotions and actions in people?

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Find a game where the probabilities favor you and keep taking shots

2022-04-29T07:34:14-06:00By |Categories: Inspiration|

"Just because it didn’t work doesn’t mean it was the wrong choice. The world is full of probabilities, not certainties. Find a game where the probabilities favor you and keep taking shots." James Clear

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