What research on reframing shows is that the key to winning any argument is to understand your opponents’ perspective first, and then to link the beliefs supporting their perspective to your argument. The point is to influence them by finding enough common ground to win them to your side–not running to opposite corners and shouting across the divide.
Winning an argument
About the Author: Ed Soehnel
I am an ENTREPRENEUR/CXO in the DTC/B2C/B2B2C/CONSUMER BRANDS marketplace, and an INVESTOR across all sectors, industries and asset classes. More about me here.