What is the most important attribute of successful startup product marketers?

2022-03-30T10:40:13-06:00By |Categories: Marketing|Tags: , , , , |

This is a Quora question  I was asked. My answer is as follows. In short, understanding marketing and sales conversion metrics and analyzing in spreadsheets Why Is This Important? A startup requires developing products, producing them, creating marketing copy and creative, all in context of a support structure with people, systems, suppliers/contractors, etc. All of [...]

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Simple model to determine success of product sampling in e-commerce

2020-06-10T07:34:04-06:00By |Categories: Marketing|Tags: , , , , , |

Here is a simple model to determine success of product sampling in e-commerce. I was presented with some quick  performance metrics on an e-commerce product sampling campaign for a supplement startup, which included the cost of the sample plus shipping ($.70), the average order value ($39) and the response rate at 20%. That got my [...]

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