I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth. The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]
I got this question emailed to me by Marty: I'm looking to find out the typical pricing markups (margins) for plastic storage containers, from manufacturing through retail. I came across your post on Quora (dated 3/16) which was helpful, but I had trouble understanding some of it. Wondering if you could clarify through an example, [...]
This post provides a summary of consumer product growth strategies that I see, with their relative cost to successfully execute, time to successfully execute, risk of failure and manpower to execute. Predominant marketing influencing factors The three predominant marketing influencing factors are direct marketing (product centric), brand marketing (reputation centric), [...]
Retail e-commerce increased 14.6% from 2014 to 2015, and accounts for only 7.3% of total retail sales. Total retail sales increased 1.4% from 2014 to 2015, which means brick/mortar sales increased less than 1.4 when you take out the e-commerce share%, which means brick/mortar actually shrunk relative to inflation (inflation running in the 4% [...]
Assume sales of items by retail channel in units per week per retail door. Grocery: Baseline channel Natural/Specialty: 2.5 x grocery Drug: 1 x grocery Mass: 10 x grocery Club: 20 x grocery C-store: 3 x grocery
Why I dislike launching a product direct in retail, instead of selling online first, and some tips if I can only launch a product this way. Video Transcription I really dislike going straight to retail or through other resellers. Sell online direct to consumer first because you can start small and test [...]
I always have a direct-to-consumer online channel, and I always start that way and may or may not get to retail later. Here's why: Direct-to-consumer online is much more profitable than through retail. I always try to develop pricing so that I have at least a 30% net profit when selling D2C. Whereas with retail, [...]
This is a Quora question and here is my answer. Here is a general list of requirements before approaching retail: Have a unique and differentiated product, enough to capture consumer attention. Have prior sales history, either online or in smaller retailers to prove your product(s) and brand will sell. Have marketing support to help build [...]
This is a Quora question I was asked and here is my answer. I've never sold lighting products, so can't tell you for sure. But I have sold home improvement and margin in that channel to the mainline (Home Depot, Lowes, Ace, Menards, etc) averages 30-35%. If you are talking a lighting retailer, which I [...]
Everyone wants to sell to Whole Foods Market. At least in my world of consumer products, most companies I come across who sell food and are not selling to Whole Foods Market, want to. I admit that Whole Foods Market has a great reputation and associating with them as vendors can elevate their brand to [...]
