Does it make sense for brands to have their own E-commerce teams (direct-to-consumer online) or leave it up to the retailers to sell the products online?

2016-10-27T19:50:35-06:00By |Categories: Resellers|Tags: , , , |

I always have a direct-to-consumer online channel, and I always start that way and may or may not get to retail later. Here's why: Direct-to-consumer online is much more profitable than through retail. I always try to develop pricing so that I have at least a 30% net profit when selling D2C. Whereas with retail, [...]

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Why am I not getting online sales?

2019-12-28T16:22:32-07:00By |Categories: Marketing|Tags: |

I get this question fairly consistently. And it could be any of a number of issues. But the biggest ones I see come down to the following areas: Product Have you created a "WOW" product that is easily differentiated from the competition that causes customers to make repeat purchases and tell their friends about?  Products [...]

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