The importance of knowing where a consumer or CPG category is going

2016-10-28T20:25:39-06:00By |Categories: Strategy|Tags: , , , , |

I met with a small CPG food start-up recently and the discussion focused on the company's growth strategy.  Only 6 months old, the start-up is generating online sales and is looking to retail distribution, which is the primary reason why I was there.  It is entering a crowded and competitive CPG category for its product [...]