When will competing on price as a small CPG work?

2017-02-08T12:37:36-07:00By |Categories: Finance|Tags: , , , , , |

If you are a startup or small company, it's common wisdom to not compete on price. If price is all that differentiates products in the same category, then customers will buy from the lowest-priced competitor. This means that competitors will constantly be pricing their products lower and lower to win business to where eventually, no [...]