Kickstarter Archives - Eddie Soehnel

EDDIE SOEHNEL

When is the right time to Kickstarter or crowdfund your consumer product company
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When is the right time to Kickstarter or crowdfund your consumer product company

Downloads, Strategy

When is the right time to Kickstarter or crowdfund your consumer product company

2018-12-08T14:08:19-07:00By Ed Soehnel|Categories: Downloads, Strategy|Tags: crowdfunding, Indigogo, Kickstarter, MER, product adoption curve, ROAS|

I have not done any hard core research into the success or growth track of companies following a successful Kickstarter, Indigogo or other crowdfund campaign. But anecdotally, this is what I have observed. And this is definitely what I see in many startups, even ones that do not go the Kickstarter/crowdfund route. Take a look [...]

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Why its hard for start-ups and small consumer product companies to secure retail shelf space
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Why its hard for start-ups and small consumer product companies to secure retail shelf space

Resellers

Why its hard for start-ups and small consumer product companies to secure retail shelf space

2016-10-23T16:30:35-06:00By Ed Soehnel|Categories: Resellers|Tags: BBQ, capital, CPG, ecommerce, entrepreneurs, Forrester Research, Fundraising, Innovation, Kickstarter, niche marketing, retail, second screen, shelf, start-ups, vertical integration|

Despite the explosive growth of online e-commerce and its widespread use for buying and selling products, selling products through retailers continues to be the most important mechanism for consumer product companies to earn revenue. The problem with a consumer product company selling at retail is that it is getting harder and harder to secure retail [...]

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