Change the distribution structure for competitive advantage in consumer products

2016-11-24T19:37:48-07:00By |Categories: Strategy|Tags: , , , , , , , |

Take a look at the following back-of-the napkin P&L.  This is from an actual early-stage business.   The product retails for $40 and wholesale cost is $20, which is the gross revenue to the business.  COGS is fairly hefty because the business is small and does not yet have the volume to bring down its [...]