Early stage research steps for selling an online training product
Tips in this video: The best source I have found for learning internet marketing of information products is Russell Brunson; Get bearings by finding out the current best-selling competitors on the market - try Clickbank: Check them out at a high level to get idea of their pricing, offering and landing page setup [...]
How many products sold represent a good “market test” prior to taking a product to a large retailer such as Costco, Walmart or Target?
Text of video is below. This is a Quora question I was asked and here is my answer. Actual number of products sold is not how these large retailers decide on bringing in new products. It is more about asking: Where else is the product selling and is it successful; Is the product ready [...]
We have a great idea with many different ways to deliver it as a product, so which product do we roll with first?
Tips from the video are below. Let the market decide through research: What is outcome our customer wants from our product? Where do they want to go with our product? Where do we want to take them? Brainstorm all the different ways in which we can deliver this outcome. Find out who is [...]
What is the best way to raise prices of products selling to major retailers?
This is a Quora question I was asked: What is the best way to raise prices of products selling to major retailers? For a consumer home products brand selling to major retailers online (Home Depot Walmart, Costco, and so on), what is the best way to raise prices? We are 3 years old and [...]
Characteristics of blockbuster products
Have 1, 2 or all 3 of these characteristics in your product to potentially get a blockbuster on your hands.
Growing by bypassing online sales and instead, just selling through retail (even though I dislike doing it this way)
Why I dislike launching a product direct in retail, instead of selling online first, and some tips if I can only launch a product this way. Video Transcription I really dislike going straight to retail or through other resellers. Sell online direct to consumer first because you can start small and test [...]
Tools for product developers – the hackers – to also become marketers – the hustlers
How power to market and sell consumer products is shifting to the hackers. If you're a hustler - the marketer, which I am - you might want to become a hacker - the product developer - because the world of marketing needs fewer hustlers. Learn more about some of my core marketing tools for hackers [...]
How we plan to position this product in a stagnant market in the home outdoor segment
Our research summary and plan for how to position a product in a stagnant market. Download the research summary and plan from the link provided at the end of the video.
What is the average price of an item at the grocery store and the average gross margin?
There is no real way that I know of to find an average, and I could be wrong about that. Certainly you might find some analyst reports on public companies in a certain product category where it makes sense to assemble these averages, but for private companies, I do not know how you could assemble [...]