return on ad spend Archives

EDDIE SOEHNEL

What is the advertising to sales ratio investors will look for in a direct to consumer e-commerce startup?
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What is the advertising to sales ratio investors will look for in a direct to consumer e-commerce startup?

Marketing

What is the advertising to sales ratio investors will look for in a direct to consumer e-commerce startup?

2020-01-09T10:04:26-07:00By Ed Soehnel|Categories: Marketing|Tags: Advertising, P&L, Profit and Loss, return on ad spend, ROAS, Sales|

This is a Quora question I was asked to answer. Do you mean the return on ad spend ratio (ROAS)? I have never heard of “advertising to sales” ratio, but it probably means the same thing (revenue or sales divided by advertising spend…not to include media development costs or technology costs, just the costs to [...]

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The Flow of Money in a Consumer Product Company (infographic)
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The Flow of Money in a Consumer Product Company (infographic)

Downloads, Finance, Visuals

The Flow of Money in a Consumer Product Company (infographic)

2018-12-08T14:11:46-07:00By Ed Soehnel|Categories: Downloads, Finance, Visuals|Tags: abandons, AOV, Average order value, CLTV, COGS, cost per click, cost per order, CPC, crossell, downsell, gross margin, Profit and Loss, return on ad spend, ROAS, ROI, ROIMI, sales funnel, upsell|

The best way to think about this is a profit and loss statement, starting with revenue at the top and net income at the bottom. A customer flows from the top, acquired through marketing spend, and everything in between to deliver that product to them, with profit left over, and all the key metrics [...]

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