MER Archives - Eddie Soehnel

EDDIE SOEHNEL

One way for testing a business idea even if you do not have a product to sell
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One way for testing a business idea even if you do not have a product to sell

Marketing

One way for testing a business idea even if you do not have a product to sell

2016-11-09T12:19:21-07:00By Ed Soehnel|Categories: Marketing|Tags: A/B testing, conversion, landing page, MER, ROAS|

I had a pre-launch startup in the pet category contact me with a product idea and a website created around the idea. They were trying to raise money from investors for a seed round to produce a small number of units to sell. I personally did not think much of the idea, but what I [...]

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When is the right time to Kickstarter or crowdfund your consumer product company
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When is the right time to Kickstarter or crowdfund your consumer product company

Downloads, Strategy

When is the right time to Kickstarter or crowdfund your consumer product company

2018-12-08T14:08:19-07:00By Ed Soehnel|Categories: Downloads, Strategy|Tags: crowdfunding, Indigogo, Kickstarter, MER, product adoption curve, ROAS|

I have not done any hard core research into the success or growth track of companies following a successful Kickstarter, Indigogo or other crowdfund campaign. But anecdotally, this is what I have observed. And this is definitely what I see in many startups, even ones that do not go the Kickstarter/crowdfund route. Take a look [...]

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