Do whatever will get you closer to your customer

2016-04-06T15:45:00-06:00By |Categories: Strategy|Tags: , |

A small Canadian-based CPG company I know has built a nice brand with their products, but have limited U.S. distribution.  They have a number of key things going on that has them at a proverbial cross-roads, making it difficult for them to determine how to grow and which road to take. Sales from their main [...]