Why you should ditch customer surveys and what to do instead to get product feedback

2019-12-21T08:49:45-07:00By |Categories: Product Development|Tags: , |

I am not a big fan of surveys, for the following reasons: Customers don't want to say what they really feel because it may reveal their deep biases that they are reluctant to share with anyone; They don't want to be seen as wrong; They don't want to be seen as ill-informed; Customers don't want to hurt [...]