Great examples for using a strategy to attack from below

2016-11-24T19:03:42-07:00By |Categories: Strategy|Tags: , , , , |

Successful companies with well-established products are being threatened by newcomers. Winners don't lose when new rivals attack from the high-end of the market. They lose when startups attack from below.  The Innovator's Dilemma by Clayton M. Christensen The point is that when an established company weighs the cost of new technology or talent against what it already has, [...]