How do simple products with little to no differentiation get in major supermarkets?

2020-04-30T11:03:11-06:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question I was asked and my answer is as follows. The only ways I can think of where this happens is as follows: the existing supplier/vendor is doing a terrible job servicing the retailers and the category buyer is looking for a new vendor to replace them (for example, constant stock-outs, [...]