This post presents a small CPG food company that I recently met. What follows are the facts I know about the company, its struggles and my recommendations. Company This company is 4 years old with the founder as sole employee. He is also the product inventor. Product Innovation There are 6 consumer retail products that [...]
I read a good article called The 3 Most Important Levers of Growth for Business. They include: Grow the market, or attract new customers; Grow volume with existing customers, or sell them more of the same product or new products you roll-out; Steal share, or attract a competitor's customers; I would add a 4th leve [...]
In my last post I wrote about some characteristics I thought CPG natural food start-ups must have to succeed in that category. As context for that article and this article, I visited with about 20 start-up companies in the natural food category that showcased their products at a recent event. I want to continue from [...]
I had the opportunity to see about 20 start-up companies in the CPG natural food startup category that showcased their products at a recent event. All were small CPG natural food startups no more than 4 years old - half were probably less than 1-year-old. I went around to each one, tried products and asked [...]
