The North Star Metric

2017-09-23T21:05:33-06:00By |Categories: Finance|Tags: , , |

There's something called the North Star Metric, which one can also refer to as a super metric or a super KPI (key performance indicator). I found it to be best described in this one sentence, pulled from this post: The North Star Metric is the single metric that best captures the core value that your product delivers to customers. I think the [...]

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How best can I introduce a product into the consumer market [wheat meals, oat meals and other cereals]?

2017-07-09T18:02:40-06:00By |Categories: Strategy|Tags: , , |

This is a Quora question I was asked to answer.  My answer is as follows. This is a high level plan I recommend based on the very general information you provided. The first thing is to determine your competitive advantages. You want to answer what will allow you to compete and win against your competitors? [...]

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Who is going to win the next election (hint: its about database marketing)    

2017-07-05T11:10:35-06:00By |Categories: Marketing|Tags: |

I'm not a political junkie, but a marketing junkie, and political campaigns are really just marketing campaigns. The last two major U.S. presidential elections have been driven by database marketing, and since that is what I primarily do, I really try to follow what campaigns are doing because they are the ones always pushing the [...]

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What is a list of consumer product markets/industries and their average markups?

2017-07-05T10:59:55-06:00By |Categories: Resellers|Tags: , , , , , , , , , , |

I see a lot of articles that highlight the industries/products with the highest markeups (e.g., glass frames, cosmetics, watches, etc.), but I’m not just looking for the highest, I’m interested in a more comprehensive list. Doesn’t seem to be transparent at all! Thanks for your help. This is a Quora question I was asked and [...]

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Retail Margin or Markup on Consumer Packaged Goods (CPG) and Consumer Products (infographic)

2017-08-21T14:08:49-06:00By |Categories: Resellers, Visuals|Tags: , , , , , , , , , , , |

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The Flow of Money in a Consumer Product Company (infographic)

2018-12-08T14:11:46-07:00By |Categories: Downloads, Finance, Visuals|Tags: , , , , , , , , , , , , , , , , , |

The best way to think about this is a profit and loss statement, starting with revenue at the top and net income at the bottom. A customer flows from the top, acquired through marketing spend, and everything in between to deliver that product to them, with profit left over, and all the key metrics [...]

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What are Honest Co.’s gross margins (and some rules of thumb for figuring this out)

2017-06-11T19:44:42-06:00By |Categories: Finance|Tags: , , , , |

This is a Quora questions I was asked.  Here is my answer I did a quick search in my industry source and did not find anything that specific. Here are some quick metrics to make a guess: As of 2016, they are north of $300 mm in sales; Unprofitable; Raised $220 mm to date from [...]

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Are you in alignment with your investors?

2017-10-10T20:35:35-06:00By |Categories: Finance|Tags: , , , , , , , , |

I want to cover fundraising and investors, and even if you do not plan to raise money, this discussion has important implications for giving equity to cofounders, employees, advisors, consultants or partners. Investors invest to get a return on their investment, and the predominant way in which they get a return is when their investment is [...]

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How can a local retail store survive, or prosper, in the age of superstores and the Internet market?

2019-10-20T19:57:50-06:00By |Categories: Resellers|Tags: , , , , , , |

This is a Quora question I was asked and here is my answer.I don't work in retail, but sell to retailers, so I can only talk from this perspective.   In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, is [...]

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