About Ed Soehnel

I build FUTURE-PROOF COMPANIES designed to thrive in the decades ahead, leveraging my skills as a LEADING-EDGE TECHNOLOGIST, BUSINESS MODEL INNOVATOR and EXPONENTIAL GROWTH STRATEGIST in the DTC, B2C, B2B2C and consumer product industry. More about me here.

Spreadsheet enhancements to Personal Consumption Expenditures

2024-05-07T15:04:40-06:00By |Categories: Strategy|Tags: |

Personal Consumption Expenditures (PCE) data is easily accessible and published monthly.  But it is not very useful in its downloadable form, so I improved it with additional sheets for calculations and charts built on the fly. It is useful to take a look at top level consumer product categories to see their performance over [...]

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We each have special abilities to help others and pass along God’s blessings

2022-10-02T06:34:39-06:00By |Categories: 1Peter, Jude, Matthew, Strategy|Tags: , , , , , , , , , , , , , , , , , |

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What factors should I consider in deciding which product size to first launch?

2020-08-09T15:25:49-06:00By |Categories: Product Development|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer. You are going to generally size based on the competing products already available to consumers. The reason is because that is what consumers expect and in many cases, supply chain, warehousing, e-commerce operations and store shelves are already optimized for the sizing sold. If you [...]

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Format for consumer product feedback surveys and how it can correct for problems with getting accurate and reliable data

2020-07-30T10:07:57-06:00By |Categories: Marketing|Tags: , , , |

Here is a format for consumer product feedback surveys that I use.  I take consumer product feedback surveys with a big grain of salt, for reasons listed here. But they have been useful for me when I follow the format below. Interview Format Could be a voice call, in-person/video or over email. Interview Process Describe [...]

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How is e-commerce viable for low value products?

2020-07-25T10:04:03-06:00By |Categories: Finance|Tags: , , , , , |

This is a Quora question I was asked.  My answer as follows. That depends. You really need to maximize your average order value (AOV), ideally above $75 in order to make the e-commerce operation pay for itself and earn a profit. If you can do that, then yes. Subscription orders and repeat customers will help [...]

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Make good use of everything you find (finding resources and maximizing their use )

2022-10-02T06:56:29-06:00By |Categories: Proverbs, Strategy|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , |

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If you want better results, then forget about setting goals. Focus on your system instead

2020-06-19T10:48:05-06:00By |Categories: Inspiration|Tags: , , |

If you want better results, then forget about setting goals. Focus on your system instead. You do not rise to the level of your goals. You fall to the level of your systems. Via James Clear and Atomic Habits.

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How can I get better margins for my products in my e-commerce business?

2020-06-17T12:25:26-06:00By |Categories: Finance|Tags: , , , , , , , , , , |

This is a Quora question I was asked to answer. By margins I am going to assume net margin, which is net income. Think of the flow of money in a consumer goods business as a way to help you improve margins. I have a spreadsheet model accompanying this graphic here. In the [...]

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