About Ed Soehnel

I build FUTURE-PROOF COMPANIES designed to thrive in the decades ahead, leveraging my skills as a LEADING-EDGE TECHNOLOGIST, BUSINESS MODEL INNOVATOR and EXPONENTIAL GROWTH STRATEGIST in the DTC, B2C, B2B2C and consumer product industry. More about me here.

What are Honest Co.’s gross margins (and some rules of thumb for figuring this out)

2017-06-11T19:44:42-06:00By |Categories: Finance|Tags: , , , , |

This is a Quora questions I was asked.  Here is my answer I did a quick search in my industry source and did not find anything that specific. Here are some quick metrics to make a guess: As of 2016, they are north of $300 mm in sales; Unprofitable; Raised $220 mm to date from [...]

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Are you in alignment with your investors?

2017-10-10T20:35:35-06:00By |Categories: Finance|Tags: , , , , , , , , |

I want to cover fundraising and investors, and even if you do not plan to raise money, this discussion has important implications for giving equity to cofounders, employees, advisors, consultants or partners. Investors invest to get a return on their investment, and the predominant way in which they get a return is when their investment is [...]

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How can a local retail store survive, or prosper, in the age of superstores and the Internet market?

2019-10-20T19:57:50-06:00By |Categories: Resellers|Tags: , , , , , , |

This is a Quora question I was asked and here is my answer.I don't work in retail, but sell to retailers, so I can only talk from this perspective.   In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, is [...]

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Review of Internet Trends 2017 Report in context of consumer products

2017-06-02T12:45:05-06:00By |Categories: Marketing|Tags: , , , , , , , , |

I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth.  The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]

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What do I need to know if I want to be an egg distributor (especially) in South Jakarta?

2017-05-30T18:17:00-06:00By |Categories: Product Development|Tags: , , |

I have a counter in pasar pd labu and currently thinking to have an egg distribution business.what are the things i should know before hand? e.g : where can i get source of egg? (agent/breeder) what kind of egg do i need to get? (i’ve heard padang egg, blitar egg) how’s the price fluctuation work? [...]

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Do most mega supermarkets charge $10,000+ one-time fees for newly registered suppliers?

2017-05-30T18:19:56-06:00By |Categories: Resellers|Tags: , |

This is a Quora question I was asked and here is my answer. Yes, that is normal. Most major retailers charge up front fees, called slotting fees, some which can easily be high in the 5 figures. You cannot look at slotting fees without considering the whole range of retailer tradespend requirements and terms, because [...]

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What is an effective way of creating a brand?

2017-05-30T18:20:00-06:00By |Categories: Marketing|Tags: |

I want to create a premium accessories brand. Our products will be hand made from the highest quality materials. I have already created the designs of the products, but I wanted to hear about the different ways of creating a brand and standing out? This is a Quora question I was asked and here is [...]

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What are key success factors of new brand launch in fashion categories of cosmetic and jewelry?

2017-05-30T18:18:07-06:00By |Categories: Strategy|Tags: , , , , , |

This is a Quora question I was asked and here is my answer. Based on your question, it appears you have a brand with products geared toward the fashion categories of cosmetics and jewelry. You want to know what you need to do to ensure a successful launch. In comparison to consumer products in general, [...]

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How to know you are pushing the edge with your marketing

2017-05-26T11:25:37-06:00By |Categories: Marketing|Tags: , |

This landed in my inbox recently. A disgruntled email subscriber was not happy...and you can tell because they have multiple misspellings in their response...a possible clear sign of frustration. I don't get these very often and wish I did.  People will just unsubscribe and that is the end of it.  But this is valuable feedback [...]

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The correct way and the specific equation to use to determine markups and margin for resellers and retailers

2018-07-19T16:18:42-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , |

I got this question emailed to me by Marty: I'm looking to find out the typical pricing markups (margins) for plastic storage containers, from manufacturing through retail. I came across your post on Quora (dated 3/16) which was helpful, but I had trouble understanding some of it. Wondering if you could clarify through an example, [...]

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