This is a Quora question I was asked and my answer is as follows. The only ways I can think of where this happens is as follows: the existing supplier/vendor is doing a terrible job servicing the retailers and the category buyer is looking for a new vendor to replace them (for example, constant stock-outs, [...]
Tradespend is the amount that a manufacturer/vendor spends to promote a product in-store. Typical in-store promotion vehicles include discounts/coupons and supporting ads in a retailer's circular. However, in the industry, tradespend is the term used to describe all the costs associated with selling to a retailer. Here is a general list of [...]
This is a question I received and here is my answer. In terms of retail legal requirements, here's what comes to mind: Do you need to or should you file any relevant trademark/wordmark/copyright filings with USPTO to protect your works? Check with an attorney about this. Retailer's won't care, but should you be trying to [...]
