Does it make sense for brands to have their own E-commerce teams (direct-to-consumer online) or leave it up to the retailers to sell the products online?
I always have a direct-to-consumer online channel, and I always start that way and may or may not get to retail later. Here's why: Direct-to-consumer online is much more profitable than through retail. I always try to develop pricing so that I have at least a 30% net profit when selling D2C. Whereas with retail, [...]