neuromarketing Archives - Eddie Soehnel

EDDIE SOEHNEL

Why you should ditch customer surveys and what to do instead to get product feedback
Gallery
Why you should ditch customer surveys and what to do instead to get product feedback

Product Development

Why you should ditch customer surveys and what to do instead to get product feedback

2019-12-21T08:49:45-07:00By Ed Soehnel|Categories: Product Development|Tags: customer surveys, neuromarketing|

I am not a big fan of surveys, for the following reasons: Customers don't want to say what they really feel because it may reveal their deep biases that they are reluctant to share with anyone; They don't want to be seen as wrong; They don't want to be seen as ill-informed; Customers don't want to hurt [...]

Comments Off

How Facebook’s Reactions Is a Huge Step Forward in Marketing
Gallery
How Facebook’s Reactions Is a Huge Step Forward in Marketing

Marketing

How Facebook’s Reactions Is a Huge Step Forward in Marketing

2019-12-21T16:07:50-07:00By Ed Soehnel|Categories: Marketing|Tags: emotions, Facebook, neuromarketing|

Here's why I think Facebook's Reactions is so impactful. Marketing is ultimately about the marketer having an emotional impact on the customer, or buyer. We humans purchase and make decisions based on emotions much more than on logic. The ability for subscribers to now categorize a Facebook post by emotion let's Facebook know more about [...]

Comments Off