What is the go-to-market retail strategy for a consumer goods company that only has 1-2 products to enter retail, specifically snacking or nutrition snacks?
This is a Quora question I was asked to answer. My answer as follows. If I read this correctly, you are asking what is the go-to-market retail strategy for a consumer goods company with snack products. Without knowing anything else, I always suggest starting with direct-to-consumer via online to test the product, its copy, images, [...]