D2C Archives - Eddie Soehnel

EDDIE SOEHNEL

Why You Should Not Sell to Whole Foods Market
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Why You Should Not Sell to Whole Foods Market

Resellers

Why You Should Not Sell to Whole Foods Market

2020-12-14T09:10:19-07:00By Ed Soehnel|Categories: Resellers|Tags: club, D2C, direct-to-consumer, Drug, groceru, mass, natural channel, retail, supplement, Whole Foods Market|

Everyone wants to sell to Whole Foods Market. At least in my world of consumer products, most companies I come across who sell food and are not selling to Whole Foods Market, want to. I admit that Whole Foods Market has a great reputation and associating with them as vendors can elevate their brand to [...]

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Great examples for using a strategy to attack from below
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Great examples for using a strategy to attack from below

Strategy

Great examples for using a strategy to attack from below

2016-11-24T19:03:42-07:00By Ed Soehnel|Categories: Strategy|Tags: apparel, Clayton M. Christensen, D2C, Innovation, The Innovator's Dilemma|

Successful companies with well-established products are being threatened by newcomers. Winners don't lose when new rivals attack from the high-end of the market. They lose when startups attack from below. The Innovator's Dilemma by Clayton M. Christensen The point is that when an established company weighs the cost of new technology or talent against what it already has, [...]

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