Breakeven Archives - Eddie Soehnel

EDDIE SOEHNEL

Simple model to determine success of product sampling in e-commerce
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Simple model to determine success of product sampling in e-commerce

Marketing

Simple model to determine success of product sampling in e-commerce

2020-06-10T07:34:04-06:00By Ed Soehnel|Categories: Marketing|Tags: AOV, Average order value, Breakeven, Customer Acquisition Costs, ROAS, Spreadsheet|

Here is a simple model to determine success of product sampling in e-commerce. I was presented with some quick performance metrics on an e-commerce product sampling campaign for a supplement startup, which included the cost of the sample plus shipping ($.70), the average order value ($39) and the response rate at 20%. That got my [...]

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How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?
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How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

Marketing

How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

2017-12-08T12:23:26-07:00By Ed Soehnel|Categories: Marketing|Tags: analog marketing, Breakeven, digital advertising, digital marketing, funnel, pay-tv, print, radio, ROAS, TV|

This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not managing large brands. So, I really have no clue if brand advertising is relevant or not because I have almost [...]

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