I have an extensive toolset for growing brand awareness, revenue and distribution.
See that in the STARTUP ROADMAP section of my website.

I have an extensive toolset for understanding, strategically positioning for, and tactically operating in web3.
See that in the WEB3 FOR CONSUMER BRANDS section of my website.

I’ve had for some time the idea to create a consumer brand for pemmican products and want to try bring this idea to reality.  I am starting with almost a clean sheet, with only some ideas for the business and some rudimentary product formulations that I have slowly been playing with for a while.

The idea is initially for my own needs, which is to create a line of products with the following benefits:

  • Shelf-stable;
  • Highly nutritious with the best quality ingredients available;
  • Approved for ketogenic and carnivore diets/lifestyles;
  • Induces satiety with long-lasting energy and low glycemic load;
  • Great tasting;
  • Ready-to-eat snack or meal
  • Travel friendly where it is easy to grab and go.

Since I have these needs, I think odds are others do as well, which is why I want to try and create a business out of producing and selling these products.

I will use my Growth Stack roadmap and my Lean & Agile Framework to help me develop, launch and grow this consumer product company. I have published these tools online to teach others in my startup incubator.

I am documenting this effort via posts on my website so that other startups can follow along and see how I do it.  And I will be referencing the Growth Stack and the Lean & Agile Framework in my posts so that startups who are members of my incubator can access that information.  If you are a startup or even just have an idea for a consumer product, please join here, as it is free for consumer product startups.

I will move along as diligently as I can with this project. But since it is not the only thing I work on, it will likely progress in a step-fashion rather than a liner fashion.

To be notified about new posts, please subscribe to the email list of my startup incubator from the footer of any page. I also post content updates to various social platforms. See the footer of any page on this website for those links.