This is a Quora question I was asked: What is the best way to raise prices of products selling to major retailers? For a consumer home products brand selling to major retailers online (Home Depot Walmart, Costco, and so on), what is the best way to raise prices? We are 3 years old and [...]
Have 1, 2 or all 3 of these characteristics in your product to potentially get a blockbuster on your hands.
Why I dislike launching a product direct in retail, instead of selling online first, and some tips if I can only launch a product this way. Video Transcription I really dislike going straight to retail or through other resellers. Sell online direct to consumer first because you can start small and test [...]
How power to market and sell consumer products is shifting to the hackers. If you're a hustler - the marketer, which I am - you might want to become a hacker - the product developer - because the world of marketing needs fewer hustlers. Learn more about some of my core marketing tools for hackers [...]
Our research summary and plan for how to position a product in a stagnant market. Download the research summary and plan from the link provided at the end of the video.
There is no real way that I know of to find an average, and I could be wrong about that. Certainly you might find some analyst reports on public companies in a certain product category where it makes sense to assemble these averages, but for private companies, I do not know how you could assemble [...]
Question: I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins? I'm launching a webshop with healthy products, nutritional supplements and natural cosmetics from different distributors. What is the typical gross margin for this kind of products? What percentage of my budget should I allocate to marketing? [...]
You may like a product’s potential name, value statements and positioning keywords, but is there any negative sentiment associated with the name or words you are using? Here are some research tools I use to help me.
A great article on marketing for a small farm from Riva Richmond on Forbes. I love small farms and buy all our meat direct from ones that meet our standards for quality product and humane treatment of animals. We certainly need more small farms that produce quality products in humane ways. Here's a comment I left [...]
My market research plan for developing a home outdoor accessories product.
