About Ed Soehnel

I build FUTURE-PROOF COMPANIES designed to thrive in the decades ahead, leveraging my skills as a LEADING-EDGE TECHNOLOGIST, BUSINESS MODEL INNOVATOR and EXPONENTIAL GROWTH STRATEGIST in the DTC, B2C, B2B2C and consumer product industry. More about me here.

Consumers don’t want more choices, they want more confidence in the choices presented

2024-02-02T09:13:04-07:00By |Categories: Inspiration|

The average American adult makes 35,000 decisions every day — from what we wear to what size coffee we order. Each decision puts some degree of strain on our mental capacity. As the day goes on, we get tired and stop wanting to make decisions. It’s called decision fatigue. The biggest mistake we make in [...]

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Are you solving problems at the branch level or the root level?

2022-05-05T15:14:22-06:00By |Categories: Inspiration|

"Remove the branches of a thorn bush today and you'll avoid a scrape this year. But next year, you'll face the same problem again. Remove the root of the bush today, and the entire plant will die. Are you solving problems at the branch level or the root level?" James Clear

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To take advantage of your brain’s natural gardening system, simply think about the things that are important to you

2022-05-02T05:59:32-06:00By |Categories: Inspiration|

Your gardeners will strengthen those connections and prune the ones that you care about less. It’s how you help the garden of your brain flower. See more here.

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What or who might trip me up or cause stress and how can I respond in a positive way from my highest self?

2022-05-02T05:51:19-06:00By |Categories: Inspiration|

This is a question I ask myself at the start of everyday so that I can prepare mentally for challenging situations that can cause me to respond inappropriately.

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