About Ed Soehnel

I build FUTURE-PROOF COMPANIES designed to thrive in the decades ahead, leveraging my skills as a LEADING-EDGE TECHNOLOGIST, BUSINESS MODEL INNOVATOR and EXPONENTIAL GROWTH STRATEGIST in the DTC, B2C, B2B2C and consumer product industry. More about me here.

Book Review: Cure For The Common Life

2016-10-23T16:30:37-06:00By |Categories: Miscellaneous|Tags: |

I thoroughly enjoyed this book by Max Lucado and rate it among my top tier of books I've read. The book helps the reader explore their past to determine their sweet spot so that they can make informed choices about doing what they are good at and what they enjoy. I've read books like this, [...]

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Separate investment costs from your operating costs in the profit and loss statement

2016-11-04T09:53:42-06:00By |Categories: Finance|Tags: , , , , |

This article talks about how to separate investment costs from your operating costs in the profit and loss statement so that you have good numbers from which to make meaningful analysis. P&L Cost Buckets In my P&L, I like to group operating costs into the following buckets:  COGS, marketing, and operations.  There are many expense line [...]

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How do I sell to Walmart or other retail giants?

2016-10-23T16:30:37-06:00By |Categories: Resellers|Tags: , , |

To sell to Walmart can be boiled down to the following: Cash and Inventory Retail takes cash.  You will have to invest in product inventory that won't realize cash very soon.  Expect to pay upfront shelf fees to get your product on shelf.  It could be a combination of cash, free product to stock stores [...]

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How to use margins and benchmarks in financial statements for a CPG or consumer product business

2016-12-19T19:45:25-07:00By |Categories: Finance|Tags: , , , , , |

This post demonstrates how to use margins and benchmarks in financial statements for a CPG or consumer product business. Margins Defined By margins, I mean an expense line item that is relative to net profit, expressed in percentage.  Figure 1 is a basic example with the key margins to which we will pay attention. Figure [...]

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Book Review: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

2016-03-31T20:51:47-06:00By |Categories: Miscellaneous|Tags: , |

I rate this book a 3.5 out of 5 stars. I did not really learn anything, but just obtained a different perspective on his take on what is required to succeed in building a business. He said a few interesting and though-provoking things, which allows me to cautiously recommend. I did not like the writing [...]

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Get your product and company ready for retail CPG

2016-10-23T16:30:37-06:00By |Categories: Resellers|Tags: , , , |

This post is a basic guide to get your product and company ready for retail CPG. Finance Retail takes cash. You will have to invest in product inventory that won't realize cash very soon. Expect to pay upfront shelf fees to get your product on shelf. It could be a combination of cash, free product [...]

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Who You Need To Help You Run A Direct Response TV, Radio, or Print Business

2017-01-06T09:55:45-07:00By |Categories: Marketing|Tags: , |

This is a nuts and bolts post on operations for a DR TV/Radio/Print business for a consumer product.  It includes the pieces you need to setup and manage in order to run such a business, whether it is part of a business or is the business.  Think of these components as your team on the [...]

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