Question: I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins? I'm launching a webshop with healthy products, nutritional supplements and natural cosmetics from different distributors. What is the typical gross margin for this kind of products? What percentage of my budget should I allocate to marketing? [...]
You may like a product’s potential name, value statements and positioning keywords, but is there any negative sentiment associated with the name or words you are using? Here are some research tools I use to help me.
A great article on marketing for a small farm from Riva Richmond on Forbes. I love small farms and buy all our meat direct from ones that meet our standards for quality product and humane treatment of animals. We certainly need more small farms that produce quality products in humane ways. Here's a comment I left [...]
My market research plan for developing a home outdoor accessories product.
This is a Quora question I was asked to answer. Here is my answer. There are many different ways to set wholesale prices and anyone that does that will probably have their own nuances and rules of thumb they follow. For most product categories, consumers will compare you to competitive offerings, as they need a [...]
Working from SRP (Suggested Retail Price) backwards, I see the following for FMCG profit margins: Anchor price/SRP: Start with SRP to your most expensive channel - which represents your top-most anchor price. The markup from you as vendor to retailer is 50-60% to the specialty/top priced retailers. For non-specialty channels - like drug, mass, grocery, club, [...]
I always have a direct-to-consumer online channel, and I always start that way and may or may not get to retail later. Here's why: Direct-to-consumer online is much more profitable than through retail. I always try to develop pricing so that I have at least a 30% net profit when selling D2C. Whereas with retail, [...]
See this video to learn about the elements, flow, and metrics for a good website supplement sales funnel. Click here to download the spreadsheet for this post.
This is a Quora question and here is my answer. Buyers are very busy and have tough jobs. Obvious ways in which suppliers can be helpful are strong product sales, marketing and tradespend support, and limiting out-of-stocks. Category management by the supplier also helps the buyer and can position the supplier as a strong category [...]
