This dataset is a filter of the Web3 All dataset for case studies about successes and failures with respect to web3 implementations for consumer brands, and any key learnings. I tend to focus on colossal failures because they can provide clear “what not to do”, and successes are often hard to measure because metrics for success are different for everyone and metrics are often not available. Since my background and expertise is predominantly in direct response or direct marketing, I tend to view success in context of a strong ROAS that is above breakeven. See more here about ROAS.
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